The LIVELY Report

Live Commerce
Intelligence
for India.

Insights, playbooks, and market analysis for D2C founders navigating India's fastest growing sales channel. No fluff. Real numbers. Real strategy.

12
Posts Planned
4
Pillars
1
Mission
Featured Post
Live Commerce India
Live Commerce Education
8 min read
March 2026 · Cornerstone Post

What Is Live Commerce? The Complete Guide for Indian D2C Brands

Live commerce is not Instagram Live with a buy button. It is a fundamentally different sales channel — one that combines the trust of in-person selling with the reach of digital. Here is everything Indian D2C founders need to know before the window closes.

R
Rahul Khatri
Founder, LIVELY
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Latest Posts
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Meta Ads D2C Problem
March 2026 · 6 min read
Why Indian D2C Brands Are Quietly Losing the Meta Ads Game in 2025
CAC is rising, ROAS is falling, and every brand is running the same playbook. Here is what the data actually says.
Rahul Khatri 6 min
China Live Commerce Education
March 2026 · 9 min read
How China Built the World's Largest Live Commerce Market and Why India Is Next
$500 billion. That is what live commerce generates annually in China. The playbook exists. India just needs to run it.
Rahul Khatri 9 min
Founder Story LIVELY Story
March 2026 · 5 min read
I Left Digital Marketing to Build India's Live Commerce Platform. Here's Why.
After years of running campaigns that converted at 1.2%, I decided to build the thing that actually fixes the conversion problem.
Rahul Khatri 5 min
Brand Playbooks
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Live Selling Playbook
March 2026 · 7 min read
A Step by Step Playbook for Your First Live Selling Session
Everything you need to go from zero to your first live sale. Script, setup, products, timing — all of it.
Rahul Khatri 7 min
CAC D2C Problem
March 2026 · 5 min read
The Real Cost of Acquiring a D2C Customer in India Right Now
Rahul Khatri 5 min
Instagram vs Live Education
March 2026 · 4 min read
Live Selling vs Instagram Live: Why One Converts and One Doesn't
Rahul Khatri 4 min
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Market POV
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India Market
Market Analysis
March 2026 · 8 min read
India Is at the Same Inflection Point China Was in 2016. Here's the Proof.
 Live Commerce Startups
LIVELY POV
March 2026 · 6 min read
The 6 Reasons Every Live Commerce Startup in India Failed Before LIVELY